At the National Business Aircraft Association trade show, Honeywell Aerospace must compete with hundreds of other exhibitors for the attention of convention-goers.
They were able to stop traffic with this five-tower video array at the end of a virtual runway leading into their booth. The attention-getting video, spread across the towers, and projected onto the overhead airplane model, gave passers-by powerful impetus to visit the booth.
Shot in the sky on Honeywell's Falcon 900 jet, and on a blazing 120-degree tarmac at Phoenix SkyHarbor airport, the video spoke directly to the needs of business aircraft owners and operators.
Between video showings, the towers were used interactively to display Honeywell's product information.
